In an exciting new direction of expansion, Lala is set to introduce a new festive range titled “Lala Luxe” on this Eid. The collection based on unstitched fabric featuring eight designs will be available nationwide from the 9th of June.
Indeed, this summer LALA brings forth Lala Luxe line which celebrates the true essence of luxury and royalty. The range which is inspired by our country’s rich culture and traditions consists of a three piece ensemble which includes a fully embroidered shirt and Dupatta in eight diverse designs and colors. Each piece is unique making use of embellishments in Gold Tilla and thread work. The induction of LALA’s debut line of the semi-formal range is yet another extension of the brand’s vision.
The Lala Luxe line is based entirely in luxe fabrics such as chiffon with distinct designs, embroideries and color schemes. The unstitched fabric makes it convenient for the consumers to experiment with the choice of silhouettes.
On the introduction of Lala Luxe, CEO Pervez Lala said: “Our latest collection is an extension of our vision and commitment to our patrons. The collection is festive in nature which makes it a great choice for occasions like Eid. For the first time, our focus is a luxury which resonates with our brand’s philosophy and this line is a continuation to that.”
LALA continues to provide quality material through custom prints throughout the year that is available at their Flagship Store in Karachi as well as leading stockists across Pakistan. With exponentially reach within Pakistan, India, Bangladesh, the Middle East and the UK, LALA brand is best known for their seasoned experience in manufactured, producing and retailing quality textile with a commitment to principled trade.