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Category: Fashion

22 Jun

Lahoris, now you know where to spend your Chaand Raat!

Pakistan’s multi-label online fashion retailer Fabbitt will be hosting its Eid Festival on the 24th and 25th of June at a local hotel. The event will be centered upon gathering Lahoris under one roof and to revive the cultural as well as traditional take of Chaand Raat, and engage them in numerous festivities so that they would be able to enjoy this joyous occasion to their heart's content. The festival itself will act as a venue of Eid Shopping where clothes and accessories from the esteemed designers of Pakistan will be present including Faraz Manan, Fahad Hussayn, Ivy, Farah Talib Aziz, Neemar Jewels, Republic, Zara Shahjahan, Amrapali, Maria B & many others, all of whom will be showcasing their exciting collections; with...
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20 Jun

The rise of Transgenders in the fashion industry

By: Rabeea Basheer While fashion has been more than often written off as frivolous, the industry has finally been able to portray themselves as a progressive and powerful force by attempting the impossible, blurring the traditional lines between ‘male’ and ‘female’.  The fashion industry has finally become inclusive and the glass ceiling has shattered in the most beautiful manner by one simple yet MASSIVE change. Enter transgender models.  Living up to the duty of the fashion industry in the words of Nina Simone, fashion is supposed to accurately reflect the times we live in. And what better way than letting the transgenders hold up the mirror for the society? You would have thought this newly found diversity would have ended right up at...
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15 Jun

Élan set to exhibit its latest Luxury Prét, Basic Prét collection

Premier luxury label Élan is set to take its local and international clients by storm by launching its latest Luxury Prét, Basic Prét, and Vital Collections on 16th June 2017. Élan will be showcasing its latest Luxury Prét Eid collection titled ‘Étoile’ and Vital Eid collection titled ‘Falak’ with the Basic Prét line at the exclusive exhibitions scheduled to be held at its flagship store in Gulberg Galleria, Lahore on 16th June from 11 am to 10 pm, The Exhibit, London on 18th June and Ensemble, Karachi on 21st and 22nd June from 11 am to Midnight. Popular jewelry brand, Esfir, will also be showcasing its latest jewelry collection alongside Élan in Lahore and Karachi. The award-winning label Élan is synonymous with elegance,...
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12 Jun

Khaadi comes to ‘Giga Mall’ in the twin cities

Karachi - Pakistan’s premium clothing brand, Khaadi announced the opening of its new retail outlet at the World Trade Center, Rawalpindi. Located at Giga Mall, just 10 minutes away from the Benazir Bhutto International Airport, the store will feature its finest clothing items for men, women, and children, as well as Khaadi Home from Saturday 10th June 2017. As a brand committed to promoting the culture and traditions of Pakistan, Khalidi's new store takes its inspiration from the flora and greenery that surrounds Islamabad. Reflecting the life of the twin cities, the new Khaadi store expresses nature blended with modern living and actively infuses Khaadi's brand philosophy to unite art, culture, and nature in the most relaxed of settings. Conceptualized by architect...
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11 Jun

Sapphire celebrates festive season with 3 exquisite collections

To celebrate the spirit of the festive season, Pakistan’s leading high-street retail brand Sapphire launches three new Eid collections under its ‘Festive’, ‘Man’ and ‘Ready-to-Wear’ lines. The latest additions are available at all Sapphire flagship stores across Pakistan and online at http://sapphireonline.pk from 9th June and onwards. ‘Sapphire Festive’ marks the debut of the most coveted brand’s new range of luxury unstitched fabric. Boasting plush fabrics and intricate embroideries, the limited-edition collection is a true labour of love that celebrates the feminine dissenter, the one who is free in soul and spirit. Oversized florals symbolize the girl daydreamer and the romance of her wild heart. Based on a colour palette of rich hues, the 7 exquisite designs are available in a...
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8 Jun

Nida Azwer Atelier set to introduce ‘DINA’ a line of Kaftans and Abaya’s

In line with the diversification of the atelier throughout 2017 to now include dedicated lines for craft, revivalist pret wear, couture and luxury wear, couturier Nida Azwer is set to introduce a brand new line of Kaftan’s and Abaya’s this Ramzan, with the DINA collection, expanding her label to appeal to a more diverse clientele. The DINA collection features over 30 distinct kaftans and abayas ranging from luxury evening wear to understated formal wedding wear, resonating with atelier’s signature work from the screen and emboss printing to delicate embroideries with zardozi and crystal work. The collection is based in pure silks and pure georgettes on rich hues of mostly black, navy, maroon, gold, pastels, and off-white. “There has been a consistent and...
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6 Jun

LALA set to introduce their latest luxury pret line “Lala Luxe”

In an exciting new direction of expansion, Lala is set to introduce a new festive range titled “Lala Luxe” on this Eid. The collection based on unstitched fabric featuring eight designs will be available nationwide from the 9th of June. Indeed, this summer LALA brings forth Lala Luxe line which celebrates the true essence of luxury and royalty. The range which is inspired by our country’s rich culture and traditions consists of a three piece ensemble which includes a fully embroidered shirt and Dupatta in eight diverse designs and colors. Each piece is unique making use of embellishments in Gold Tilla and thread work. The induction of LALA’s debut line of the semi-formal range is yet another extension of the brand's...
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6 Jun

Élan redefines old-world charm with its ‘Festive’ Eid collection

The coveted luxury label is set to introduce seven unstitched exquisite designs in collaboration with L’Oréal Paris Makeup to introduce ‘Eid Looks 2017’ [Lahore: 3rd June 2017] Premier luxury label Élan is set to introduce its most anticipated unstitched ‘Festive’ Eid Collection on 5th June 2017 in collaboration with the leading global beauty brand, L’Oréal Paris Makeup. Élan Festive embodies old-world charm with a contemporary touch. With seven glorious designs boasting exquisite embroideries on plush fabrics, this collection ushers in a new era for the Élan Woman -- an era that will take you to the restrained glamour of fine thread embroideries, earth tones and high quality fabrics. The collection will be available in a range of two-piece and three-piece suits comprising...
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6 Jun

Eid collection 2017: Sania Maskatiya launches ‘Gardenia – Edit II’

Karachi - One of Pakistan’s leading fashion house, Sania Maskatiya has introduced the second edit of “Gardenia”: the 2017 Eid Collection that celebrates and explores feminity.   Featuring Sania Maskatiya’s signature digital prints and hand and machine embroideries, the collection comprises of separates available in multiple sizes. With the first edit featuring formal Eid-wear, Edit II features 24 elegant designs in luxury prét and prét in a diversity of colors such as ivory, cream, pink, corals, grays, golds with midnight blues, maroon and black for a festive feel.   The collection also features 10 menswear ensembles in linen and cotton with subtle print and pleating details. “Gardenia” Edit I and Edit II is available at all Sania Maskatiya outlets in Karachi and Lahore, stockists and online at their official e-store www.saniamaskatiya.com....
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5 Jun

Everything in fur!

fashionistas in fur! Fur is  a huge fashion trend from the past few years. Just when we thought the fur jackets will go out of style , the fur footwear came into action. Everyone had to fall in love with fur all over again. So we did too and we hope you all will too after reading this article. Summers or winters the fur footwear will stay what we forecast. From fur heals to fur slides , they are all in. We starting seeing fur with footwear after Gucci's loafers. These backless loafers had a fur sole that stole everyone's heart! Then came the Puma slides designed by Riri . Boy was it hard to...
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