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June 2017

15 Jun

Élan set to exhibit its latest Luxury Prét, Basic Prét collection

Premier luxury label Élan is set to take its local and international clients by storm by launching its latest Luxury Prét, Basic Prét, and Vital Collections on 16th June 2017. Élan will be showcasing its latest Luxury Prét Eid collection titled ‘Étoile’ and Vital Eid collection titled ‘Falak’ with the Basic Prét line at the exclusive exhibitions scheduled to be held at its flagship store in Gulberg Galleria, Lahore on 16th June from 11 am to 10 pm, The Exhibit, London on 18th June and Ensemble, Karachi on 21st and 22nd June from 11 am to Midnight. Popular jewelry brand, Esfir, will also be showcasing its latest jewelry collection alongside Élan in Lahore and Karachi. The award-winning label Élan is synonymous with elegance,...
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15 Jun

Pepsi & Liter of Light join hands for energy crisis!

Lahore - Pepsi Pakistan has launched their annual Liter of Light campaign for the third time this year with the initiative of #EyesClosedForLight. A book launch for “Stories of Light” is being held by Pepsi which captures powerful portraits and pictures of influencers from the Pepsi Liter of Light program. This book further gives a glimpse into the real difference the campaign has made over the years in the lives of people living in off-grid areas. Pepsi gathered people in the 'Book Launch Event' held in Ejaz Art Gallery, MM Alam Road, Lahore on Wednesday, 14th June 2017. Atif Aslam and Adnan Siddiqi at the Stories of Light event today to encourage the amazing initiative taken by Pepsi...
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15 Jun

“The Commuters” release the second song ‘You’ll Stay Right Here’

  Following the successful release of title track Before I was Born in Pakistan earlier in May 2017, New York-based alt-rock quartet The Commuters have released the second track You’ll Stay Right Here from their first EP exclusively on Patari. The song, which originally comes from the band’s debut album Rescue, was remastered and featured in their EP. You’ll Stay Right Here has been written by front man, Zeeshan Zaidi after a loved one was diagnosed with blood cancer. Moved by the predicament of a loved one stricken by lymphoma, Zaidi was determined to raise both awareness and money for research. You’ll Stay Right Here is an affectionate ballad from the band’s first EP Before I was Born; it’s a cancer story...
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15 Jun

‘Shaan-e-Pakistan’ announce’s their third historic edition

Karachi - With the success of its first two editions New Delhi (2015) and Lahore (2016), the multi-dimensional platform Shaan-e-Pakistan, led by the powerhouse Huma Nassr of Braahtii, is set to return with the most exciting edition yet, ‘The Luxury Privé Edition’ from 6th till 8th of September 2017. The three-day event is scheduled to take place in Karachi for its third edition.   Shaan-e-Pakistan Luxury Privé Edition – Season 3 is an evolution of the first two editions, endeavoring to showcase the prowess of Pakistan’s fashion/cultural/art/music/cuisine to Pakistan, in Pakistan, in a luxury format.   To this end, 2017’s three-day event will open with Shaan-e-Pakistan’s signature and coveted ‘Ek Shaam Pakistan ke Naam’ celebration focusing on musical collaborations between artists, to be revealed,...
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